BandCon and DeskSite Announce Strategic Partnership for Content Delivery Services
Costa Mesa, Calif. December 22, 2008 – Orange County based companies BandCon and DeskSite announce today a multi-million dollar strategic partnership and services agreement. BandCon will offer its Content Delivery System to support DeskSite’s rapidly growing customer base.
Costa Mesa based, BandCon is a leading content delivery service provider most recently ranked 8th in Top 100 Telecommunication Companies in Inc. 500 Magazine’s annual list of Fast Growing Companies and 8th Fastest Growing Private Company in Orange County by the Orange County Business Journal.
BandCon Founder and CEO, Ari Benowitz is pleased to partner with DeskSite as this alliance truly represents the capabilities that BandCon has to offer next generation video delivery. As the volume of online video grows, the complexity of delivery becomes a greater challenge and potentially a far greater expense. “This is the problem we solve for everyday.” says Ari. “We provide all of the Internet infrastructure products you need to deliver digital content as quickly, efficiently and cost effectively as possible. Web 2.0 offerings like DeskSite are on the cutting edge of how consumers will receive information in the future. BandCon is excited to not only partner as a service provider but as a strategic investor as well.”
DeskSite, based in Aliso Viejo, CA is developing an ad-supported, video entertainment network on the consumer desktop. “We have built the perfect video delivery product from the ground up”, says Founder and CEO, Richard Gillam. “A DeskSite channel is richer, faster and more personalized than a website”. Delivering true HD video directly to the desktop presents its own technical challenges due to the incredibly large file sizes and the difficulty of transferring those files across the uneven patchwork of the Internet. “Utilizing BandCon’s national backbone network and data centers will provide our users with absolutely unparalleled service”.
“After reviewing dozens of other solutions, it became clear BandCon was the only provider who could address all of our challenges, and they were able to do it at a price point that left a big smile on my shareholder’s faces”, says Gillam. “BandCon will allow us to easily scale from our current user base of 3 million consumers to our 2012 target of 30 million users without ever leaving their facilities. Outsourcing all of our infrastructure needs to BandCon lets us focus our resources on what we do best – building the most profitable video entertainment network on the Internet today. “
The seeds of this strategic partnership started on the ice as DeskSite’s CEO and BandCon’s CFO Scot Ross played ice hockey together in Aliso Viejo. After games, they frequently talked business and quickly realized there might be some synergy between the two companies. Gillam was challenged to find a forward thinking Internet infrastructure provider capable of consistently meeting DeskSite’s incredibly demanding video delivery requirements. DeskSite had recently signed several deals with some of America’s most recognizable content brands, including both the NFL and the NHL. When Gillam shared his growing concern about the scalability of his existing infrastructure, Ross suggested he meet with BandCon’s CEO, and the rest is history. Now, thanks to this new Orange County partnership, video from DeskSite clients as diverse as Eminem and 50 Cent to Larry the Cable Guy and Jeff Foxworthy will be flowing through the BandCon Content Delivery System™.
About BandCon
BandCon is a content delivery service provider for companies with media rich web 2.0 offerings. The BandCon Content Delivery System™ provides internet infrastructure services needed to support a content site at any stage of growth. From its national backbone network, BandCon offers IP Transit, Transport, CDN, Peering and Colocation services that are unmatched in terms of flexibility and scalability. Customers include MySpace, The Weather Channel, Neulion, Imeem and Miniclip.com. To learn more, please visit www.bandcon.com.
About DeskSite
DeskSite is an online media company that owns and operates a unique video entertainment network – accessed via the consumer desktop instead of the web. This network consists of individually branded, mini-content portals called DeskSites. For the first time ever, advertisers can target viewers by exact age and gender with TiVo-proof video commercials, while controlling both ad reach and ad frequency. Consumers get instant access to exclusive, full-screen, HD video content from their favorite entertainment brands – online or off. Websites can’t do any of this. Customers include the NFL, Universal Music Group, the NHL, Sony/BMG, Blue Collar Comedy, and many others. Media kit for advertisers is available at www.desksite.com.
BandCon
Kathy McConnell
VP Marketing
Phone: 714-727-2822
Email: kathym@bandcon.com
DeskSite
Corie Kison
Director of Marketing
Phone: 949-362-8888
Email: ckison@desksite.com

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